andor.blog: Consumer ads - Carlsberg Export

NEAL BRADLEY, ART DIRECTOR &/OR PETER CASS, COPYWRITER. WELCOME TO OUR ONLINE PORTFOLIO.

As an independent creative team we believe in great ideas...

...strong, interesting, powerful, persuasive ideas that people like, remember and respond to.

Over far too many years we’ve honed the skills- art directing, designing and copywriting- that make those ideas come alive. We’ve reached the point we know what works and what doesn’t- the right idea that communicates everything you’re trying to get across: a sales-driven message or a subtle change in peoples' perceptions.

So whatever it is, an ad, a poster, a brochure, a script, a campaign or a complete ID, it’ll communicate with maximum relevance and effectiveness.

You can use us as a creative team or individually as an art director/designer or as a copywriter, for a pitch, a presentation or a new campaign. We even arrange a special reduced rate if you use us as a team, so you get twice the creativity at an affordable price.

Whatever, we guarantee it won’t be dull.

But don’t take our word for it - please check out the work here along with all the usual CVs and stuff. It’s full of ideas that stand out…

‘TIDES WILL WASH IT OUT TO SEA… WINDS WILL BLOW IT AWAY’ Public hearing, San Francisco, 1923.

Observing the breathtaking beauty of the bridge across San Francisco Harbour today, it’s hard to imagine the fear and loathing caused by proposals for its construction.

The simple reason was that, because nothing quite like it had ever been attempted before, it was far beyond peoples’ imagination.

Proposals in the late 60s for an aeronautical venture spanning Germany, France, the UK and Spain met a similar reaction. Yet, only 25 years later, it’s possible to marvel at the exceptional progress and achievements of Airbus Industrie.

The company which started from nothing now supplies 80% of the world’s leading airlines with a family of state-of-the-art airliners. This includes the four-engined A340 with the longest range of any passenger aircraft.

Most significant of all, the unprecedented co-operation between the four European partners has become a model for all similar ventures.

Which goes to prove what EXTRAORDINARY THINGS CAN BE ACHIEVED when you build bridges that stand the test of time.

MOST PEOPLE GO TO THE SHOPS FOR OUR PASTA. ONLY THE ITALIANS WOULD GO TO WAR FOR IT.

For many years the people of Bari, at the northern end of the ‘heel’ of Italy, endured Spanish occupation with good-natured equanimity even in the face of swingeing taxes imposed by the authorities on every concievable item.

However, in July 1647, the rulers overstepped the mark.

Desperate for fresh scources of revenue, they imposed a levy on the flour used in the making of the locals’ beloved pasta. What’s more, the Spanish soldiers, while inspecting the flour in the kitchens, took the opportunity to acquaint themselves with the women of the town.

Vicious street fighting ensued.

Whether the Italian is roused more readily regarding his pasta or his womenfolk is not for us to say.

However, it is beyond argument that it was a passion for pasta that prompted Guilia Buitoni to become the first commercial manufacturer of homemade pasta in 1827.

The Buitoni range today is one which we are sure Mama Buitoni would be proud of. It comprises all the well known pasta shapes, from the ‘flat’types of the North, to the Southern ‘tubular’ varireties, all made from 100% Durum semolina.

Which is the most authentic name in Italian food? Not even the Italians would be prepared to argue about that.

&/OR A BIT MORE ABOUT US

Our background is mainly London advertising agencies, where we’ve worked as art director and copywriter for many years on just about everything from commercial vehicles to financial factoring.

We’re passionate about what we do and pride ourselves in producing work that’s relevant, persuasive, stands out and is always on brief, whatever the medium from TV and radio to press, print, and outdoor.

It’s a down-to-earth approach: if it communicates or sells clearly it’s good.

We cover most advertising and design communication requirements, including the design, photography and printing of leaflets, brochures, annual reports, point-of-sale, DM, corporate ID and copywriting.

And just as importantly we don’t cost the earth.

There are no middle men or huge overheads so we’re flexible and cost-effective - you talk directly to the people producing the work.

And there’s another advantage: while we recommend using us as a team for campaign ideas and creative origination, you don’t have to use us both if you don’t need to.

Say you need some copy written or a logo designed- if that’s the case you only need to use the services of one of us.

Hence &/OR.

We believe we could make a real difference to your communications in a way that’s enjoyable and fun for you and productive for your business - we reckon we’re pretty accomodating and easy to get on with.

But, as always, you'll be the judge of all that. Take a look at the work.

And let’s talk.

Tuesday, 21 April 2009

Consumer ads - Carlsberg Export

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NEAL BRADLEY, ART DIRECTOR &/OR PETER CASS, COPYWRITER. WELCOME TO OUR ONLINE PORTFOLIO.

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BUITONI COPY

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&/OR A BIT MORE ABOUT US

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